atmaspheric | endeavors

a multi-tasked stream of consciousness or perhaps just emails to myself

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Renault and Nokia to cobrand a crap car?

April 29th, 2008 · Comments · Nokia, apple, marketing

The Nokia Renault?

This makes absolutely no brand sense. Why would you take a high end device like the Nokia N95 and pair it with a low to mid-range Renault?

The car comes with Nokia’s integated GPS as well as car kit (naturally) to pair with the N95. The integration of GPS is an interesting move, but that could have been something on it’s own. The co-branding is the bit that just feels wrong to me. I guess my American bias is working overtime here against Renault, but a VW Jetta / Passat seems like a more appropriate choice. And yes I know about the iPod integration there … competition is a bitch.

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  • I have no guess
    What these brands are upto
    What are the marketing sense
  • chai29
    It really has no sense at all. why would Nokia having a pair up with Renault? it's ok for me Nokia is co-branded with top cars such as Lamborghini or Ferrari... but not on Renault!
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