This ad on the back of New York Magazine caught my eye as it’s carrying a QR Code not quite the same size as the Polo logo. A quick snap and I was at the Ralph Lauren mobile site which as you can see here is not yet ready for visitors. Good effort, poor execution.
Update – Just got an IM from someone working for Raplh Lauren and was told the magazine ran a bit earlier than expected. The site should be up tomorrow and will apparently be the first time a retailer has done such a substantial mobile promotion. I look forward to checking it out!