Ralph Lauren almost makes it mobile

Posted on 8/12/2008 by Jonathan Greene

08/12/2008

This ad on the back of New York Magazine caught my eye as it’s carrying a QR Code not quite the same size as the Polo logo. A quick snap and I was at the Ralph Lauren mobile site which as you can see here is not yet ready for visitors. Good effort, poor execution.

08/12/2008

Update – Just got an IM from someone working for Raplh Lauren and was told the magazine ran a bit earlier than expected. The site should be up tomorrow and will apparently be the first time a retailer has done such a substantial mobile promotion. I look forward to checking it out!

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  • http://bloggerdailybuzz.blogspot.com/ blogger

    this is will be a new revolution in mobile technology

  • http://streetstylz.blogspot.com/ streetstylz

    Download the NeoReader for your iPhone and start interacting with Ralph Lauren QR codes

  • http://www.atmasphere.net/wp Jonathan

    My phone comes with a barcode reader but thanks for the tip

  • Pingback: Ralph Lauren Mobile - live but needs a lot of work!

  • http://streetstylz.blogspot.com/ streetstylz

    Can it read Data Matrix, Aztec, QR, and UPC/EAN codes ?

    :)

  • http://www.atmasphere.net/wp Jonathan

    You’ve posted here before and I presume you work for or represent Neoreader which is fine, but lets be real for a second. What’s the penetration even of QR codes in the US where I am? Aside from UPC, I don’t even know what the other codes are …

  • http://streetstylz.blogspot.com/ streetstylz

    Download the NeoReader for your iPhone and start interacting with Ralph Lauren QR codes

  • http://www.atmasphere.net/wp Jonathan

    My phone comes with a barcode reader but thanks for the tip

  • http://streetstylz.blogspot.com/ streetstylz

    Can it read Data Matrix, Aztec, QR, and UPC/EAN codes ?

    :)

  • http://www.atmasphere.net/wp Jonathan

    You've posted here before and I presume you work for or represent Neoreader which is fine, but lets be real for a second. What's the penetration even of QR codes in the US where I am? Aside from UPC, I don't even know what the other codes are …

  • Pingback: Ralph Lauren is making an effort