Ralph Lauren almost makes it mobile

08/12/2008

This ad on the back of New York Magazine caught my eye as it’s carrying a QR Code not quite the same size as the Polo logo. A quick snap and I was at the Ralph Lauren mobile site which as you can see here is not yet ready for visitors. Good effort, poor execution.

08/12/2008

Update – Just got an IM from someone working for Raplh Lauren and was told the magazine ran a bit earlier than expected. The site should be up tomorrow and will apparently be the first time a retailer has done such a substantial mobile promotion. I look forward to checking it out!

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11 comments for “Ralph Lauren almost makes it mobile

  1. 8/12/2008 at 10:23 am

    this is will be a new revolution in mobile technology

  2. 8/14/2008 at 3:54 pm

    Download the NeoReader for your iPhone and start interacting with Ralph Lauren QR codes

  3. 8/14/2008 at 3:55 pm

    My phone comes with a barcode reader but thanks for the tip

  4. 8/14/2008 at 5:01 pm

    Can it read Data Matrix, Aztec, QR, and UPC/EAN codes ?

    🙂

  5. 8/14/2008 at 5:07 pm

    You’ve posted here before and I presume you work for or represent Neoreader which is fine, but lets be real for a second. What’s the penetration even of QR codes in the US where I am? Aside from UPC, I don’t even know what the other codes are …

  6. 8/14/2008 at 7:54 pm

    Download the NeoReader for your iPhone and start interacting with Ralph Lauren QR codes

  7. 8/14/2008 at 7:55 pm

    My phone comes with a barcode reader but thanks for the tip

  8. 8/14/2008 at 9:01 pm

    Can it read Data Matrix, Aztec, QR, and UPC/EAN codes ?

    🙂

  9. 8/14/2008 at 9:07 pm

    You've posted here before and I presume you work for or represent Neoreader which is fine, but lets be real for a second. What's the penetration even of QR codes in the US where I am? Aside from UPC, I don't even know what the other codes are …

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