In the beginning of August, Nokia invited me along with Alec Saunders, Jim Courtney and Jason Harris to Toronto for a behind the scenes look at a new project called Nokia Legends which launches today.
From our briefing doc:
Nokia legends are engaging stories of future innovations and technologies, which may sound far-fetched today but will be reality in the future like urban legends. The technologies are the source of tomorrow’s legends – the unprecedented stories, events and opportunities that will become true when people get the new technologies in their hands.
What I like the most about this campaign is that it highlights Nokia’s tech leadership and future forward perspective on how technology is infused with our lives. This is not about a particular device or a service, but thinking that’s starting to find it’s way into various products and will certainly be something we’ll experience near term.
Setting up a shot
The technology innovations on which the stories are based include: Traffic Works Research, Indoor Positioning, Connected Home, NFC, Multiscanner, Personalized Widgets, Mobile Journalism, and Sense your Location. Each is told in the first person by actor and writer Ron McLarty who was really great to watch in action. Ron is a skilled pro and was able to offer many different options for each story he shared. Â You’ll only be able to see the final selects, but we were there from the start and can better appreciate the process. I’m fortunate to be involved in the creative process through my day job and while this was not my first time on-set, it was still a very unique experience.
I had a great time on this trip and enjoyed the time with my fellow bloggers, Nokia and Bob Helsinki the agency behind the creative idea.