Real or Viral, This is Brilliant

bmw vs audi

I shared this find on twitter earlier tonight and it was re-tweeted enough times that I’ve continued to consider just how awesome it is. This piece from BMW to counter Audi is either the more brilliant placed media ever or a very slick piece of augmented reality viral marketing. Either way it’s a superb ad. I’m hoping it’s real.

3 comments for “Real or Viral, This is Brilliant

  1. al3
    12/31/2009 at 8:00 am

    It's real. http://www

  2. 12/31/2009 at 3:55 pm


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