I shared this find on twitter earlier tonight and it was re-tweeted enough times that I’ve continued to consider just how awesome it is. This piece from BMW to counter Audi is either the more brilliant placed media ever or a very slick piece of augmented reality viral marketing. Either way it’s a superb ad. I’m hoping it’s real.
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1 Your move BMW... - Davis Freeberg - FriendFeed // May 6, 2009 at 3:06 pm
2 al3 // Dec 31, 2009 at 8:00 am
It's real. http://www.vimeo.com/4082525
3 Jonathan // Dec 31, 2009 at 3:55 pm
awesome!
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