Why Google TV?

I get it. I’ve been living the converged life for years. GoogleTV looks like a simpler version of boxee and seems to have a less than considered UI compared to AppleTV. It has search of course, but how are you typing that in? What about web addresses? Hunt and peck typing is a giant pain from 10 feet away.

Our house is completely wired. We have a media server for video – accessible from any screen. We have multiple HD DVR boxes which are centrally located and can be selected from any of our universal remotes. An AppleTV is also centrally located and is used for streaming music and the occasional movie rental. On rare occasions I flip over to boxee to steam a TED video but that’s rare.

My wife and kids use the media server and the DVR. If we rent a movie I usually take care of it and there has been limited if any interest in online content. There’s no perspective that anything is missing and no real interest in finding more. We are satisfied. I doubt we are the only household like this …

For supplementary online content the primary option is the iPad. It’s always around and available. GoogleTV like quite a few other solutions is solving a problem people don’t have. I’m sure we will all benefit from more targeted TV ads if that sales process works and is cost effective, but the reach is going to be quite limited for a while … Probably a long while too. Apps and widgets for TV are all still trying to be sold… people are not buying new TVs, adding set top boxes or lining up to get them.

Am I missing some secret sauce here?

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