Where’s the real Facebook + Instagram integration?

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The inevitable reality of ads appear to be en route to Instagram via the Facebook acquisition. I get it, it can’t all be free (I do work in marketing) but I was hoping there might be more attention to things like integration as a first priority.

Only recently have Facebook notifications been including Instagram content that you can actually see. For a while many of the times I’d see someone had liked a pic (via FB) and not been able to click through to the actual media. This was particularly annoying on mobile as the link would essentially be a dead end. Now, that’s fixed but those likes don’t travel into Instagram and comments are carried through two separate streams … One on Facebook and another on Instagram. Once these merge, we’ll have a single coherent thread which will be quite excellent … If people still keep sharing through all the ads of course.

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