I love hearing that there’s a new industry standard being sorted by YouTube and Netflix to promote a more open second screen experience. Right now it’s a bit of a mess and you either go all in with Apple (AppleTV + Airplay + iOS) which only works in certain instances – though absolutely works, or you’ve got a set of considerably more limited options. The DIAL Protocol could really offer a very new opportunity for enhanced viewing and app utilization in the living room which is very exciting.
But there are other areas where DIAL actually goes beyond AirPlay’s capabilities. First, the obvious: AirPlay can’t launch any apps on your Apple TV. DIAL will also be able to detect whether an app is installed, and redirect a user to a smart TV’s app store in case it’s missing. Also cool: DIAL will be able to launch web apps on your TV, if the device supports it, which should add a whole lot of new functionality to connected devices.via GigaOm.
Even more interesting is that it’s apparently already out in market, though quietly and waiting to be awakened … I’m surprised there wasn’t more (or any) noise at CES this year … Sony, Samsung, GoogleTV, YouTube and Netflix are a strong start.