Today’s Recommended Reads

Some recent saved favorites from Pocket:

Meet the Man Behind the World’s Best Ad Agency Twitter Feed @RGA’s Chapin Clark explains how not to be boring: Ad agency Twitter feeds are, as a rule, about as interesting as a couple at Home Depot debating which paint chip would best match their duvet. One consistent exception has been R/GA, which serves up fun links and clever insights with a biting wit. – by David Griner –

It’s stronger than steel and paper thin but graphene isn’t living up to its promise: If the film classic The Graduate were being made today, it’s likely that, in delivering his iconic line, Walter Brooke would lean into Dustin Hoffman’s ear and offer a new career path: “graphene,” instead of “plastics. – by Search results –

Square Cash lets anyone with a debit card send money instantly over email: What if sending money was as simple as sending an email? That’s the premise of Square Cash, launching today for all debit card users in the US, using any email service. – by Ellis Hamburger –

The Strava Files: No matter what else you might say about Kim Flint, you can’t claim that he was stupid. – by David Darlington –

When people use their smartphones and tablets, in charts: You might think people use their smartphones and tablets most when they’re out of the house: in the morning on their commute, or during the day at work. Probably not in the evening, when they’re at home with their TVs and computers. This is exactly wrong. – by Ritchie King –

Steve Blank explains why accelerators should mimic “Moneyball”: Steve Blank has given a lot of presentations in his day. But he says he’s never experienced anything quite like what happened a few weeks ago in New York, when he presented his ideas around his Lean Launchpad to an audience. – by Erin Griffith –

How Qualcomm Is Trying to Make the Leap to Consumer Brand: Ad Age is committed to providing you with industry news and information you need to succeed. That’s why we are pleased to offer our readers 7 free articles and blogs at no charge. You have reached your 8th article. – Tags: Qualcomm –

Strategy, in reverse: Our current strategy process follows an old-school waterfall. We can’t develop ideas until we have a strategy. And we can’t write strategy until we have insights. And we don’t have insights until we immerse ourselves in the landscape. – by matthew_daniels –

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