Category Archives: marketing

Good idea, poor execution Sprint

I just caught this ad in the latest Wired and since I’m the proud owner of a new Nexus S I was intrigued by the highlighted apps. The problem was when I went to get them … Instead of using … Continue reading

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html email rocks

html email rocks, originally uploaded by atmasphere. stellar job team.

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Offers are the new check-in

As an early adopter and enthusiast of check-in services i have mixed feelings about the latest move from Yelp to include offers. It seems like a must-have from their perspective given the attention, Facebook, Foursquare, SCVNGR and anyone else enabling … Continue reading

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Online TV Viewers Tolerate More Ads (and get paid)

The only thingI want to know is how much the panel gets paid to endure 16 MINUTES of ads during a 30 Minute show. Who are these people? I’m sure the groups were considered a great success … Viewers of … Continue reading

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10 Principles To Work By

Here’s a great list to start your week … In 1951, Dentsu’s president, Yoshida-san, came up with these ten principles. They ring true, six decades down the line. 1. Create work for yourself; don’t wait for work to be assigned … Continue reading

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Google TV’s Tough Sell

The WSJ has a report today about the challenge in selling GoogleTV to traditional players in the TV business. This should not come as a surprise to anyone given the long history of resistance to change from media companies in … Continue reading

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Captcha Advertising?

Take one of the more hated “prove you are human” to the spam assassins and combine it in an ad to earn a consumer response??  WTF!?  What am I missing here?  This idea is horrible. Captcha Advertising.

Posted in marketing, spam | Tagged , | 3 Comments

What exactly is Nokia’s problem?

What the hell is happening at Nokia? They have been in a real decline with no sign of change which is just ridiculous considering their global share of mobile. I’m glad I’m not a shareholder, but if I was I … Continue reading

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Lazy print to digital conversions

Just because someone offers a solution to take and digitize your print product doesn’t mean it’s actually a good idea. Take Outside Magazine, a magazine I’ve recently subscribed to and enjoy reading. I was excited to see they offered an … Continue reading

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It’s called Facebook

Seth, meet Facebook. Facebook, Seth. PS If I ran Twitter, I’d build my new ad service about a socially acceptable way for corporate users to build large lists of followers, people who would give permission to get news and discounts … Continue reading

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Cablevision – ABC = No Oscars and Millions of Pissed Consumers

We’ve officially lost ABC on Cablevision today.  Thanks Disney.  Aside from the Oscar blackout tonight, which upsets my wife more than anything, we’ll lose access to Lost as well the only other show we care about on ABC. The question … Continue reading

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The Apple Store Experience – Impressive as always

Over the weekend I took my brother in law to the Apple Store in White Plains to pick up a new MacBook and I was struck by how much of an impression it made on him.  The things I take … Continue reading

Posted in apple, marketing | 9 Comments

JetBlue Fails Their Own Digital Savvy Test

This morning I read about how JetBlue used Twitter to try and test the agencies pitching for their business.   I think it caught my attention as I had a Jet Blue flight booked for later in the day … … Continue reading

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How Google Won the #brandbowl

Unlike the vast majority of crap that ran last night, Google delivered an incredibly focused piece for the Super Bowl.  The ad is simple, shows off the product and keeps the brand on screen for the entire time.

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Configure Safari for Apps

An interesting development within the .Mac Gallery App for iPhone is the ability to configure the iPhone to redirect activity to the app over the browser. I could easily see this evolving quickly to include all kinds of apps that … Continue reading

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iPad offers a clean slate

What is the iPad? On the surface, the iPad is a larger iPod Touch.  What it represents however, is an opportunity for considerably more.  While tablets have been tried many times and failed, Apple is leading the curve of thinking … Continue reading

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Nokia offers Free Navigation to everyone

Today Nokia announced Maps with free navigation for everyone which is a very big deal.  Previously the only way to get turn by turn navigation was to buy a Navigator device. Nokia had offered free trials of the navigation service … Continue reading

Posted in apple, gadgets and technology, iPhone, marketing, mobile, Nokia | Tagged , , , , , , | 9 Comments

How do you define an active user?

mocoNews reports today on Nokia’s positive growth in “active” Services users, yet also reveals a dirty little secret about about how companies claim to count who’s active. But this is only a small silver lining to a bigger cloud: the company … Continue reading

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Maybe T-Mobile wasn’t sleeping this whole time

Walking to the train tonight it suddenly hit me how awesome T-Mobile’s network announcement (Full HSPA+) was today.  It’s unclear how long they knew the Nexus One was coming, but clearly they knew enough and had enough lead time to … Continue reading

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Nokia suggests waiting just one more year

I missed this piece while writing my last post. It doesn’t say anything too specific about the higher end market (like nothing) but does indicate we’ll keep on waiting to see what Nokia has in store … I’m looking forward … Continue reading

Posted in marketing, mobile, Nokia | Tagged , , , , , | 3 Comments