Leaving aside the rights issues, which I know are large, if I were a television executive right now, I’d take my content, microchunk it, put a couple calls to a video ad server in the middle of it, and let it go whereever it wants to go, safe in the knowledge that whenever the show is viewed, I’ll get to run a couple 15 second spots in the middle of it (which I could change whenever I wanted to and which I could measure).
A VC: The Future of Media (aka Please Take My RSS Feed)
The tools are in place… bring it on!!
RSS and Podcasting (more RSS) can deliver a highly relevant messsage to a highly targeted audience. It’s not about mass marketing at all, which seems to be a significant obstacle for some clients who refuse to see the logic here.
This is beyond early adopter, we have a whole new platform to deliver either existing content (via Microchunks as Fred calls it) or new content focused on the target (unique pod / vidcasts).
technorati tags: marketing, syndication, TV, RSS, Podcast
2 Replies to “The future of media is here now”