This ad on the back of New York Magazine caught my eye as it’s carrying a QR Code not quite the same size as the Polo logo. A quick snap and I was at the Ralph Lauren mobile site which as you can see here is not yet ready for visitors. Good effort, poor execution.
Update - Just got an IM from someone working for Raplh Lauren and was told the magazine ran a bit earlier than expected. The site should be up tomorrow and will apparently be the first time a retailer has done such a substantial mobile promotion. I look forward to checking it out!
Technorati Tags:
Marketing, mobile, QR Code, Ralph Lauren
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8/14/2008 at 4:55 pm
[...] noted earlier this week, Ralph Lauren has started to launch a mobile marketing campaign and [...]
8/15/2008 at 4:24 pm
[...] got this off of Atmasphere.net, I’m happy to see a popular retailer making an attempt at a pretty good ...