This ad on the back of New York Magazine caught my eye as it’s carrying a QR Code not quite the same size as the Polo logo. A quick snap and I was at the Ralph Lauren mobile site which as you can see here is not yet ready for visitors. Good effort, poor execution.
Update – Just got an IM from someone working for Raplh Lauren and was told the magazine ran a bit earlier than expected. The site should be up tomorrow and will apparently be the first time a retailer has done such a substantial mobile promotion. I look forward to checking it out!
Technorati Tags:
Marketing, mobile, QR Code, Ralph Lauren
this is will be a new revolution in mobile technology
Download the NeoReader for your iPhone and start interacting with Ralph Lauren QR codes
My phone comes with a barcode reader but thanks for the tip
Can it read Data Matrix, Aztec, QR, and UPC/EAN codes ?
🙂
You’ve posted here before and I presume you work for or represent Neoreader which is fine, but lets be real for a second. What’s the penetration even of QR codes in the US where I am? Aside from UPC, I don’t even know what the other codes are …
Download the NeoReader for your iPhone and start interacting with Ralph Lauren QR codes
My phone comes with a barcode reader but thanks for the tip
Can it read Data Matrix, Aztec, QR, and UPC/EAN codes ?
🙂
You've posted here before and I presume you work for or represent Neoreader which is fine, but lets be real for a second. What's the penetration even of QR codes in the US where I am? Aside from UPC, I don't even know what the other codes are …