How to beat Nike

It’s never easy going toe to toe with a superbrand. But a war over sneaker cool is heating up. [New York Times: Sports]

Eric Liedtke, director of footwear marketing for Adidas, is a high-energy, high-intensity man. Veins pop from his neck. He often waves his arms around in the air for no clear reason. He curses a lot, and wears athletic shirts that wick the sweat from his skin. At a large whiteboard on the wall of his office, Liedtke messily sketches out his plan of attack.

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