Through Intel Capital of course…
1) Find a wireless company with a promising technology, be it a Bluetooth chip (Cambridge Silicon Radio plc (CSR)), an enterprise-oriented wireless LAN hotspot network (iPass Inc.), or funky mobile applications (Jamdat Mobile Inc.).
2) Make a “strategic” investment of $10 million or less in said company. For extra bonus points, seat an Intel person on the board.
3) Have the grateful startup guarantee that everything it does will work with Intel “platforms.” If you’re developing an application, that means doing the code-work on servers with Intel inside (TM), says our source. “Otherwise people would be using Sun [Unix servers],” he asserts.
“It’s cheaper than an ad campaign”