Consumers Get Spam Savvy

The importance attached to e-mail has led consumers to take a mostly low-tech approach to dealing with spam. Just 16 percent said they downloaded spam filters and 36 percent said they used spam-reporting buttons provided by Internet service providers and e-mail programs.

Instead of relying on technological fixes, consumers are using common sense. Over 63 percent said they scrutinize the “from” line in e-mails to determine if it is legitimate e-mail. The method squares with consumer definitions of spam: 95.5 percent said spam is e-mail that uses deception and 93 percent said it was e-mail from unknown senders. []

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