Amazon Promotions to Use Celebrities is enlisting the help of Bruce Springsteen, Michael J. Fox and R.E.M. to promote its entertainment products over the holiday shopping season, the company said on Sunday. [New York Times: Business]

FYI – Unlike the Apple iTunes Store, which lists celebrity choices of music (ala a Mix Tape) the Amazon selection is straight from the celebrity’s catalog. I just checked and the first celeb on the A-List is Bruce Springsteen… some new content is available via Windows Media Player (why??) and everything else links to Boss-related merchandise.

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