What’s the buzz?

Some good reads on Buzz today…

Word-of-mouth marketing and “buzz” are all the rage these days, but how do you effectively foster idea viruses and viral marketing?

More importantly, how do you measure and track its impact? Boston-based BzzAgent has some solid ideas, and services such as the Viral Charts rank the top 10 viral advertising campaigns.

[FastCompany]

Scoble also tells of his experience, finding the buzz-makers and watching them influence traffic and response.

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