Olympic Partnerships

Just watching the Olympic trials at the moment and wondering why ATT wireless has an exclusive to the mobile alerts and Olympic updates.

The Olympics are a universal thing and something that (other than broadcast rights) should not be controlled by any one company. Perhaps it’s just my perspective as a former swimmer, but I still hold the Olympics in a pure eye. I’d can’t imagine that people are going to suddenly switch or even sign up for ATT just because of the SMS features for the Olympic Games.

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