atmaspheric | endeavors

The Beer wars continue as expected in the Superbowl this year…
I thought it was pretty amazing that Miller not only directly referenced the new Budweiser Select beer, but they did so in an ad that appeared two times before Bud ran their own spot. Not sure how much was luck and how much [...]

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An interesting addition…though I wonder how many people will want to listen to games after most likely watching them on TV.
The National Football League (NFL) and Audible Inc. on Tuesday announced that audio broadcasts of the AFC and NFC championship games and the Super Bowl will be made available through Audible.com for compatible [...]

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Just watching the Olympics and after the 100 Fly final heard that Michael Phelps has decided to pass his place to Ian Crocker, whom he touched out (.04) in the Fly final. Crocker is the world record holder, the guy who Michael has woken up to every day as motivation and he lets him [...]

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This is a slick new app/site for catching Olympic fever while on the go…
Presenting mOlympics.com
Matt found me a bunch of Olympics-based feeds and now the aggregator is up and running online. You should be able to hit the site from your phone’s minibrowser (XHTML-MP/WAP 2.0) without problems and from the web. I’ve made a basic [...]

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Just watching the Olympic trials at the moment and wondering why ATT wireless has an exclusive to the mobile alerts and Olympic updates.
The Olympics are a universal thing and something that (other than broadcast rights) should not be controlled by any one company. Perhaps it’s just my perspective as a former swimmer, [...]

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Cool article about the developing tech in high performance swim suits. As a former competitive swimmer, I really found this of particular interest.
A new swimsuit technology increases, rather than decreases, drag to create a “tunnel” the wearer swims through. [New York Times: Business]

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Just caught this article on USA Today on Kick Ball leagues…
The World Adult Kickball Association is forming in NYC…though that page does not look like it has been updated in a while.

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Today as I am sure you know is the NYC Marathon and my sister is running for the first time! So far she is kicking some serious ass – maintaining an average Pace Per Mile of 8:25 and looking at an estimated finish of 3:40:42.
You can look up any runner you know is going [...]

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On Nov. 19, 1.4 million Time Warner customers in New York and New Jersey will see the latest permutation in sports programming: the digital sports tier.
For $3.95 a month, viewers with digital cable will be able to buy a package containing NBA TV, the Tennis Channel, Fuel (Fox’s new extreme sports network) and Fox [...]

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Tampa Bay is the first opponent to test Philadelphia’s Lincoln Financial Field as the teams meet tonight in a rematch of last season’s N.F.C. championship game. [New York Times: Sports]
nicely complemented by the HDTV broadcast… go Eagles!! Tough first half so far…
no dice – 17-0 on the home opener in Lincoln.

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He beats closest rival Jan Ullrich by 76 seconds. [BBC SPORT]

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Popularized by Lance Armstrong, a radio system that allows riders to communicate with their directors and teammates has its advocates and detractors. [New York Times: Technology]
Not only can teams directors be in touch with their riders, but some teams are scanning for opposing team frequencies to try and listen in…

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Michael Phelps moved closer to superceding Ian Thorpe as the world’s best swimmer after a stunning night at the World Championships in Barcelona.
The 18-year-old American destroyed the world record in the 200m individual medley as he relegated Thorpe to second in their much-anticipated showdown.
And that performance came less than an hour after he had [...]

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Still deciding which site to choose to manage your March Madness picks? Holovaty offers some help in understanding the differences each site has to offer…

It’s college basketball tournament time in America, and millions of sports fans are taking their best shot at predicting the winners.
I took some time to look at a few online [...]

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Heartbreaking and Disappointing…

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Let’s go EAGLES !!
Time to kick some Buccaneer booty!

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Donovan McNabb and the Philadelphia Eagles defeated Michael Vick and the Atlanta Falcons tonight!
The game was a tough one and only was secured in the fourth quarter when McNabb found Thrash who ran in for in for a 35yd touchdown. Duce Staley was a machine in the third and fourth quarters fighting [...]

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Not exactly the most ideal, but certainly better than nothing… You can listen to a live radio broadcast of the game you want, plus have a live stats page updated semi-regularly (it seems to run a bit behind) to keep you in the game when you can’t be watching. I wish I had [...]

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Monday Night Football – NY Giants @ Philadelphia Eagles!

Go Birds!!

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Your mistake equals my news… I received the following email this morning for some reason and thought I would share for those sports/telecom fans.

Names have been blocked to prevent any bad sh!t coming my way too quickly.

From: X.X@orange.co.uk
Date: Wed Oct 23, 2002 7:53:32 AM America/New_York
To: X.X@allsport.ch
Cc: X.X@psiad.com, Xx@mediaplanning.co.uk
Subject: F1 Circuit Advertising

Message from [...]

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