atmaspheric | endeavors

a multi-tasked stream of consciousness or perhaps just emails to myself

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What’s mMode?

August 8th, 2004 · View Comments · gadgets and technology, marketing

Doc Searls got a new ATT phone and is stumped by mMode even though it has been so heavily marketed to us all on TV… He’s hardly a novice computer user… imagine how the rest of the customers must feel.

It also has mMode, which I never understood when I saw it advertised on TV, and still don’t understand now that I have it on a phone. I guess it’s the Web interface. Or one of them. Among other things, it seems like a way to sell me crap I don’t want, which annoys me.

Is mMode what I enter when I push the little joystick upwards? This brings up a “Java Powered” screen that forces me to endure 16 seconds of nothing while it boots up a choice of three IM clients (AIM, ICQ, Yahoo). [The Doc Searls Weblog]

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