Blockbuster Goes for NetFlix

I guess they just could not take it anymore… Nice to see they are lowering the price in the market for this as well as using their physical presence to their advantage.

Blockbuster Inc. launched an online service allowing customers to rent up to three DVDs at a time that will be sent through the mail, in a move to expand from its slowing in-store movie-rentals business in the wake of competition from Internet-based rivals.

Like online DVD-rental pioneer Netflix Inc., the Blockbuster service will have no return dates or extended viewing fees for DVDs. Blockbuster said in a news release Wednesday that subscribers will also receive two free in-store movie-rental coupons each month.

The Blockbuster Online service will charge a monthly fee of $19.99, below the $21.99 fee currently charged by Netflix. [WSJ.com]

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