Havas certainly needed this win…
Should be interesting to see how this money gets spent as it’s going to be very tough to keep up with the market setting spend of ATT CallVantage.
Internet phone service pioneer Vonage, in a tough battle to maintain market share in the emerging market, said it has awarded its estimated $50 million to $75 million advertising account to Havas-owned agencies, including MPG and Arnold One.
Arnold Worldwide, including its interactive unit, Arnold One, will handle creative, while MPG picks up the media buying and planning portion. [Ad Age]