Slippery Slope… Pandora’s Box… you name it. This is a tricky bit. If you have the protection built in the premium content guys might be more likely to offer content (HD even) to a PC. Consumers of course want nothing like this inside… and then of course you factor on the MS DRM layer and well it might just get ugly.
“[The] 945g [chip set] supports DRM, it helps implement Microsoft’s DRM … but it supports DRM looking forward,” Tucker said, adding the DRM technology would not be able to be applied retrospectively to media or files that did not interoperate with the new technology.
However, Tucker ducked questions regarding technical details of how embedded DRM would work saying it was not in the interests of his company to spell out how the technology in the interests of security. [PCWorld.com]
UPDATE — Intel issued a denial on this…