Bryan at the Home Theater Blog notes Best Buy’s launch into higher end home theater equipment and installation today. Instead of simply carrying newer equipment, Best Buy is launching a new sub-brand, Magnolia Home Theater as a store within a store. I think it’s a great addition and could potentially expand the range of the stores which have clearly served the meaty part of the technology curve.
With the explosive growth of digital and flat TV’s consumers must be looking for what to do next… I definitely have to track down the store in NYC that is doing this.
That’s great news! I’m busy designing a whole home theater room, with the help of the guys at http://www.smarterhometheater.com. I’ll definitely ask them about this!