Dell is trying to spice up its image–and turn around lagging sales growth–by shaking Apple Computer’s hold on hipness, but it may be tough to match its smaller rival’s flair.
If you choose to read the rest of the story, you’ll note that Dell thinks the answer lies in their XPS line of computers which was recently relaunched as a higher end PC – not quite Sony Qualia type of line.
Dell XPS systems are among the more ugly attempts at design on computers in a long time in this user’s humble opinion. They have unncessary curves and details simply for some kind of impact.
If I compare Dell to Apple on any system, I can see minimal precision (sleek) with over-designed bulk (nasty). Add Windows to the mix, and I’ll buy an Apple any time.