Google Mobile is starting to come together…
They currently reformat pages automatically when you simply type in Google which is handy for Search on the go, but had not enabled the Personalized portal until today.
You can login through the same URL (http://www.google.com/ig) you use on the desktop and if you’ve logged in on the desktop today, you may have noticed the invitation to personalize your mobile site. I find the experience pretty lukewarm to be honest. It’s nothing compared to way in which Yahoo has grasped mobile content (not even counting the actual applications!) and I really don’t like having to see all the “Add This” BS at the top of my screen. When I am using a mobile device, I want information as quickly as possible and well formatting for the screen. Google gets a B – I’d give Yahoo an A for their http://mobile.yahoo.com (better URL strategy as well)
What Google has done a great job with is mobilizing their Maps application which can be accessed with a click to http://www.google.com/gmm. Today’s update (need to download again) includes real-time traffic information to locations or routes if you choose. This is a great tool and works quite well on my phone. My only real ask here is for GPS integration so the routes can be recalculated as you go. It’s not very handy to manually step through directions as you need to drive. B+
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