I saw that Truveo re-launched today…
“Last night, Truveo relaunched as a consumer video search destination. Emphasizing branded content (including branded channels), it may be the most comprehensive video search site on the Internet. The site also has a host of personalization and social media features (user favorites, what’s hot, etc.). Truveo CEO Tim Tuttle contrasts the site with YouTube (which is also indexed on Truveo) as a place where branded content is presented in an environment that is favorable and friendly to professional content producers.
Tuttle also says that the organization and presentation of content on Truveo avoids the ‘noise’ that one finds on many video sites and thus enables people to get to the videos they may want faster. For example, a search for ‘Harry Potter’ on YouTube might yield scores of videos and montages put together by fans mixed with content from professional producers. Truveo calls out the professional content, while also presenting the fan content. Compare YouTube and Truveo search results for ‘Harry Potter.’ Many people will watch and enjoy the fan videos, while others just want to see the professional clip or interview.” [Search Engine Land ]
Sounds good to me … I searched for Nokia N95:
I don’t see one professional video in the bunch. I see two from me (orange cat) taken with a Nokia N95 a few video blogs by Phil Campbell and Ricky Cadden and some “other.” If you look closely you can see the tab we are on by default is Top Ranked. I call this to your attention because when I last checked my own videos, the cat outside stuff was viewed less than 1000 times (by Blip’s count) without a rank. When I look at my YouTube videos I see my N95 Walkthrough has over 33,000 views and 100 rankings (3 stars). My Viddler Browser video has over 83,000 views, Google Maps over 49,000 and the N95 Jaiku beta video over 33,000 views. Get the picture? Viddler seems absent from the results all together actually but I don’t understand why a much more viewed (and relevant) video from YouTube would not show up, while my test samples from the N95 camera (the cat outside) makes it twice as a top ranked result.
Interestingly Steve Garfield’s iPhone unboxing (with size comparison to N95) is listed first and I saw that was actually posted today. Blinkx, it seems is leading with the most recent as an indicator of relevance which is the default search sort.
These two video search sites work totally differently and lead you to completely different results. If you are searching for something specific it seems you might be better with “the google” or simply making the rounds on the video sites you know and love to use. Search is still working…