Just caught this via Wired …
“The old way of making records is a thing of the past,” Ludacris told Listening Post via phone. “A&R, marketers, the radio game, million dollar videos, predictable producers — this system makes it really tough for new blood or new ideas to rise to the top. Using WeMix allows new artists to get their voice heard.”
WeMix, the site he founded with former reality TV producer Matt Apfel, already accepts amateur recordings through a web-based upload tool. But on Tuesday, they announced that users will be able to call a number and enter a code to record directly onto the site from any phone, thanks to a partnership with In-Call Network Exchange provider VoodooVox. And this is no land grab — users keep the rights to their uploaded material. [Wired.com]