What the hell is happening at Nokia?
They have been in a real decline with no sign of change which is just ridiculous considering their global share of mobile. I’m glad I’m not a shareholder, but if I was I would be freaking out and calling for change … Instead i will just use my iPad.
When Nokia forced the N97 out of the gate early it was, in my opinion, a move made of ignorance. While it is typical for them to release a hardware product that requires firmware to smooth things out, consumer experience had substantially changed since that proactive started. The initial N95 was the same actually. It took a big software update to deliver on the multitasking promise as it shipped without the ability to page memory and therefore needed to close apps constantly as you moved through the device. The N97 continued that tradition and actually shipped with crappy hardware hardware as well. It was barely tolerable with the N97 but people were far more aware of their options (iPhone, Android etc) when the N97 arrived. As a result sales suffered and consumer demand is low … Outside of course of the carrier based low cost phone channel. A place all flagship devices seek …
Now the N8, next flagship is due to arrive and according to aEldar’s review at Mobile Review is yet another disappointment. I’m sure Nokia will make it up by only charging $600 instead of $700 as with the N97.
Nokia’s device strategy is allegedly based on solutions, but their goal of integrating software through Ovi remains another empty promise. The lack of a core suite of reliable services is ridiculous given the amount of time that has passed. I’m not saying this is easy to do, but the company line has been “it’s coming” for far too long … As in years.
Perhaps you think Maemo, oh I mean Meego is the solution? Let’s just look at the stellar track record there. The N900 is the 4th device on the 4th version of the maemo platform. Maemo 6 is DOA and instead Meego will replace. Let’s see how that goes … I won’t be holding my breath. Even if Nokia and Intel pull off a reasonable UX, the services won’t be in place, nor will the apps. Maemo haas been the red headed stepchild within Nokia through each phase it has existed. Instead of creating a dual OS strategy and giving Maemo some real resources, Nokia instead has played it coy and left a lot of the work on the community, which while enthusiastic, remains more hobbyist than anything else. Instead the “effort” has gone towards S60 and Symbian.
I’ve used countless Nokia devices since the launch of Nseries back in 2005. I have loved and actively promoted the brand. I’ve even worked for Nokia in that time through the digital agency I still work for today. Through all that time Nokia has made many broken promises but because they have also stuck to the old game no one else is playing they are losing and badly. It’s great that manufacturing excellence leads to global efficiencies and reduced costs for emerging markets, but where’s the innovation?? Where’s the passion for mobile?
It’s time for a real change.