I wish I had a larger readership… I picked up this story a few days before any other site I can tell noticed…or at least gave me credit for.
Media Post: Salon Breaks New Ad Ground
Last week we covered Salon’s new advertising format that gives users day past access premium conent in return for viewing 4 full page ads. Today Media Post adds some detail to the story. It turns out that this format wasn’t developed specifically by Salon, but is in fact the brainchild of Ultramercial, an ad technology company. Significantly Ultramercial have a patent pending for this approach to advertising, which if granted could prove very valuable if the format were to take off.
” Source: marketingfix