Direct Marketing and Branding …living together in harmony

Branding and Direct Marketing Lived Happily Together Ever After: “ Line56: Online Marketing and ROI [B]rand advertising is more effective at the bottom rung of the ladder, where it is essential to build awareness and establish perceptions. Direct response tactics must then take over during the suspect and prospect phases, in which the user needs … Read moreDirect Marketing and Branding …living together in harmony

The SDK was released earlier

The SDK was released earlier this week… Watson Developer on Sherlock Plug-ins: “Karelia Software, which recently released Watson 1.6, on the Sherlock 3 plug-in architecture: “We’ve taken a look at Sherlock 3’s released plug-in architecture, and it’s quite a bit different from Watson’s. Although some developers are sure to prefer Sherlock’s approach, our reaction is … Read moreThe SDK was released earlier